Learning Circuits recently published an interesting article by Jay Cross, called Implementation 2.0. The article discusses how to effectively collaborate using Web 2.0 technologies. This article and others by Jay Cross are excellent resources into using Web 2.0 technologies for learning and collaboration.
Rod, Good material here. Thanks for posting this. Social Networking can create an incredible amount of grass-roots momentum and bring awareness of an organization to an untouched niche or market. I am all over this strategy for communicating and creating industry buzz.